Why You'll Love it. water resistant with next-gen tubing tech. new performance height for clean mascara. beautiful from first stroke. creamy. flexible. yet buildable texture. teddy-bear brush with multi-dimensional fibers gives precise application on your f/n lashes .... not undereyes. no 5-o’clock undereye shadows. smudges. or flakes.Our best-selling and clean formulated mascaras has taken the world by storm! Takes your lashes beyond your imagination with insane length and volume. Stays on all day with no smudge or flake. Infused with vitamin B5. Vegan. Gluten Free. For every Lash Lift Mascara sold, Sweed is rescuing one sea turtle.Rejuva Minerals Mega Lash Mascara, Midnight Black. Highlights: Vegan-friendly formula that has no parabens, soy, gluten, GMOs, or mica. 100% Cruelty-Free: Yes. Rejuva Minerals Mega Lash Mascara is a vegan-friendly formula that is free from parabens, soy, gluten, and GMOs, as well as titanium dioxide and mica.Pigmented. Adds length and volume. What We Don't Like. Can smear. Maybelline’s iconic Great Lash Mascara first launched in 1971 and, 50 years later, it’s still one of the most popular mascaras out there. In fact, the …[Verse 2] Now you see my black mascara Run from you into my mama's hands You selfish man (Do you understand) How it feels? And what you've done? [Chorus] Done to me You done to me? You done to me ... A few years ago, IT Cosmetics founder Jamie Kern Lima had the idea to create a mascara that brings the benefits of a top hair salon blowout to your eyelashes. And so Lash Blowout Mascara—the first-ever mascara developed in partnership with Drybar®—was born! An instrumental study showed Lash Blowout delivers 19 times your volume! Product pick: Clinique Bottom Lash Mascara ($18) has the tiniest little brush to cover all your bottom lashes, minus any clumping. We asked pro makeup artists to …A mascara with a thick brush lends volume for a false lash effect, while a skinnier brush creates a long, fluttering, Bambi-like effect. You should choose the colour of your mascara with care, too - use your eye colour as a guide. For an ultra-sophisticated finish, apply a second coat of black mascara for extra mystery.Top Mascaras at Target of 2023. Best Rated Option: Maybelline Lash Sensational Sky High Lengthening Mascara. Best Clean Option: Covergirl Lash Blast Clean Volume Mascara. Best Affordable Option ...Eyeshadow. Under-Eye Concealer. Eye Primer. False Eyelashes. Eye Sets. Looking for mascara? We’re here to help. Our selection offers unique brushes and formulas, including waterproof mascara, for a variety of lash looks. Shop the best mascara now at Sephora and earn points with every purchase!Mascara is one of the most common cosmetic pieces found in makeup bags, and CoverGirl is one of the best and most widely known cosmetic brands in the industry. It is no surprise that CoverGirl mascara is one of the best in the industry, aside from being one of the most affordable. This inclusive brand has over 25 different kinds of mascara, …For Curling. Lancôme Lash Idôle Lash-Lifting & Volumizing Mascara. $26.00 at ulta.com. This curved wand pushes lashes up and out for a cute curled effect, and the lightweight formula feels like ... It's a cute little mascara that I think would be enjoyed by mascara enthusiasts. I would feel very confident in recommending this to my cousin who absolutely adores mascara and is a daily wearer, and equally to my Tita who enjoys brands that you would find in the Department store or Sephora While I enjoyed the M·A·CStack, I must be honest. Best tubing: Caliray Come Hell or High Water Volumizing Tubing Mascara. Caliray. Come Hell or High Water Volumizing Tubing Mascara. $24. SHOP NOW. For falsie-level lashes, this is the mascara for you. It's a tubing formula, so it adds tons of length, and the bristle brushes grab each lash to evenly coat, add volume, and define.Maybelline The Falsies Surreal Extensions Mascara applied to one eye. Mary Honkus/CNN Underscored. I found that this formula-brush combination made for a va-va-voom effect after one coat, while ...無極限濃密睫毛液. 200 ％膠原蛋白; 10X濃密 - 極濃密的秘密！. 獨特超大掃頭，當中極細密的掃毛能集結更豐厚的睫毛液，只要輕輕一掃，隨即由根部至尾部貫串每一根睫毛，即時塑造防水、 10倍迷人電眼. 了解更多.Bésame Black Cake Mascara is a very special plastic-free vegan mascara. The zero-waste vegan mascara comes in a tin that is reusable and recyclable. Inspired by mascaras from the 1920s, it is also one of the cleanest and most natural vegan mascaras on the market. The mascara uses a natural plant-based wax that bends with your skin and lashes.Due to high demand, orders may take 5 days to process. About ILIA Mascara. What it is: ILIA's Limitless Lash Mascara is an award-winning clean mascara that goes above and beyond the expectations of any natural mascara.Buildable and flake-resistant, Limitless Lash Mascara lengthens, lifts, and separates with just the right amount of volume.Dec 27, 2022 · The mascara’s cruelty-free formula contains nourishing organic bee and carnauba waxes as well as shea butter and keratin for strength. 3. Lengthening: Urban Decay Wild Lash. $26. Ulta. $26. Eyeshadow. Under-Eye Concealer. Eye Primer. False Eyelashes. Eye Sets. Looking for mascara? We’re here to help. Our selection offers unique brushes and formulas, including waterproof mascara, for a variety of lash looks. Shop the best mascara now at Sephora and earn points with every purchase!Fullest Volumizing Mascara Limitless Lash Mascara After Midnight Clean, skin-centric beauty.™ We challenge the conventions of clean beauty to create something radically new—through safe, potent formulas that protect and revive your skin. 10% off your first order Be the first to ...Zero-Smudge Lengthening Mascara. HK$360. Zero Smudge + Length. Shop Now. Create your ideal lash look with Estee Lauder's mascaras which instantly boosts the length and volume of your lash line. There is a variety of choices, from day-to-day wear to volumizing for special occasions, you must be able to find the perfect one here. Discover the ...Ere Perez Avocado Waterproof Mascara. $29 at Amazon. Now for the 17 best lengthening mascaras, according to Cosmo 's beauty editors—plus, expert tips and tricks to keep in mind when shopping for ...Mascara. Find your perfect lash look with Maybelline’s best mascara. If you’re looking for a curling mascara , lengthening mascara , volumizing mascara , brown mascara or even clear mascara, there’s an iconic brand of mascara by Maybelline for you! New Volum Express® Pumped Up! Colossal® Washable Mascara. Mascara: curling mascara ...Thrive Causemetics Liquid Lash Extensions Mascara in Crystal at Amazon ($32) Jump to Review. Best Volumizing: YSL Lash Clash Extreme Volume Mascara in Uninhibited Brown at Sephora ($32) Jump to Review. Best Lengthening: Maybelline Maybelline Lash Sensational Sky High Lengthening Mascara in True Brown at Amazon ($10) Jump to Review.Best Mascara For Lift: Thrive Causmetics Liquid Lash Extensions Mascara. Best Drugstore Mascara: L’Oréal Telescopic Mascara. Best Mascara For Short Lashes: MAC Macstack Micro Mascara. Best ...The Best Mascara Overall: Ilia Limitless Lash Lengthening Mascara. The Best Waterproof Mascara: Yves Saint Laurent Lash Clash Waterproof Mascara. The Best Tubing Mascara: Tower28 Make Waves Tubing ...volumizing mascara. Add to Bag $16. r.e.m. beauty was brought to life by multi-talented creator, ariana grande. inspired by the transformative power of makeup and fueled by her passion for incredible product, ari’s dream come true is a line of high-performing, innovative eye, face, and lip products that is accessible to all. from eyeshadows ...Bridester Fit Skin Waterproof Bold Eye Super Sky High Mascara Smudge Proof 5 Ml. ₹38165. ₹449.00. MyGlamm Super Lash Volumising Mascara (Black Shade) | Waterproof, Long Lasting, High Volumising, Curling Eye Mascara with Bubble Wand (9ml) ₹18900.1028 Extend Curl Waterproof Mascara Ex (Gives Your Lashes Luscious Length And Curl That Lasts All Day) Black, 8g . S$22.90 (0) BUY 1 GET 1 FREE . FLOWER KNOWS Moonlight Mermaid (Ultra Fine Long Lasting Eyeliner) 01 Black 0.5g . S$24.10 (2) 2 FOR 20% OFF . HEROINE MAKE Volume & Curl Advanced Film #01 Black 1s .糅合黑色纖維與睫毛自然融合，不泛白，營造植睫級的濃密效果，可作睫毛液使用。. 採用輕身底霜，不易結塊，從根部提升睫毛，令下垂睫毛保持鬈翹度。. 妝效自然，自然放大雙眼，實現根根分明的美睫效果。. 高度防水配方、防濕氣、防汗、防皮脂、防涙 ....XG2nd Single ‘MASCARA’Available NowStreaming / Download 🎧https://xg.lnk.to/MASCARA_DIGITALMusic Video Streaming🎥https://youtu.be/aVatpxBTfZsCD BOX💿https:...Nov 30, 2023 · Best Volumizing: Milk Makeup Kush High Volumizing Mascara at Sephora ($15) Jump to Review. Best Curling: Fenty Beauty Full Frontal Lift & Curl Mascara at Sephora ($24) Jump to Review. Best Lengthening: Maybelline Illegal Length Fiber Mascara at Ulta ($12) Jump to Review. Best Overall Mascara: Lancôme Lash Idôle Volumizing Mascara. (Image credit: Who What Wear) Our average rating: 4.8/5 stars. Pros: Lots of lift; great curl; 24-hour wear; grabs every lash; conditioning ingredients; lightweight gel formula that doesn't weigh lashes down; no smudging, clumping, or flaking.Too Faced Travel Size Better Than Sex Volumizing & Lengthening Waterproof Mascara. 3.6 out of 5 stars ; 5272 reviews (5,272) $16.00 . 3 colors. L'Oréal Telescopic Original Washable Mascara. 4.1 out of 5 stars ; 2912 reviews (2,912) $12.99 . Buy 2 …The only downside, which is true for most waterproof mascaras, is that it’s difficult to remove. I suggest using micellar water to press and hold before wiping off, or working in a good, eye ... Something went wrong. There's an issue and the page could not be loaded. Reload page. 55K Followers, 102 Following, 2,162 Posts - See Instagram photos and videos from Mas Cars ماس للسيارات (@mascarsksa) CoverGirl LashBlast Volume Mascara. $13 at Ulta Beauty. Pros. Affordable. Cons. Can be hard to remove. “Many things have come and gone from my beauty routine over the years, but CoverGirl’s ...MASCARA FOR WOMEN OVER 50 – Unlike other mascaras in the market, Prime Prometics PrimeLash Mascara was developed together with 1200 mature queens, to solve your biggest lash woes. It is non-clumping and acts as a hypoallergenic mascara for sensitive eyes.The mascara will need a little time for the warm water to soften it before coming off. Our unique tubing formula will rinse off each lash, leaving behind no mascara streaks or black stains on your towels! INSANELY LONG, VOLUMINOUS LASHES, INSTANTLY. If you're tired of your mascara flaking, smudging, or clumping, this is a game-changer.Zuzu Luxe Non-Toxic Mascara. This mascara is made from a relatively short list of straightforward ingredients. The only semi-concerning ingredients are the preservatives– tocopherylacetate and potassium sorbate (both have an EWG score of 3)—but they’re less worrisome than many other preservatives. BUY ON amazon.A mascara with a thick brush lends volume for a false lash effect, while a skinnier brush creates a long, fluttering, Bambi-like effect. You should choose the colour of your mascara with care, too - use your eye colour as a guide. For an ultra-sophisticated finish, apply a second coat of black mascara for extra mystery.L'Oréal Telescopic Mascara. $10.99 at Ulta. There's a reason that L'Oréal's Telescopic Mascara has been a best-seller over the last decade. This classic formula delivers massive length to give ...Due to high demand, orders may take 5 days to process. About ILIA Mascara. What it is: ILIA's Limitless Lash Mascara is an award-winning clean mascara that goes above and beyond the expectations of any natural mascara.Buildable and flake-resistant, Limitless Lash Mascara lengthens, lifts, and separates with just the right amount of volume.Clinique High Impact High-Fi Full Volume Mascara. £27 at LookFantastic. Score: 88/100. With the help of a high-definition wave brush and added multi-dimensional … Maybelline Lash Sensational Washable Mascara, Lengthening and Volumizing for a Full Fan Effect, Blackest Black, 2 Count. 0.32 Fl Oz (Pack of 2) 75,707. 2K+ bought in past month. $1487. List: $23.98. $14.13 with Subscribe & Save discount. UKLASH Volume Boost Mascara is an extra-black pigmented waterproof mascara.Infused with vitamins for flexible, stronger, glossy and gorgeous lashes. Instantly volumizing and promoting stronger and bolder-looking lashes while preventing breakage. The perfect mascara to use along with our multi-award winning UKLASH Eyelash …We rounded up the best drugstore mascaras that professional makeup artists and Allure editors swear by for lush, lengthy, and volumized lashes. You'll find picks from Maybelline New York, L'Oréal ...Something went wrong. There's an issue and the page could not be loaded. Reload page. 55K Followers, 102 Following, 2,162 Posts - See Instagram photos and videos from Mas Cars ماس للسيارات (@mascarsksa)Waterproof mascara - spectacular 24h volume & curl - lash-fortifying care effect £ 33.00 GBP C336525090 DIOR Y3365250 28.0 false Makeup Eyes Mascaras Diorshow Iconic Overcurl Refill null regular false false. Diorshow Iconic Overcurl Refill Spectacular volume and curl mascara refill …Benefit Cosmetics Fan Fest Fanning & Volumizing Mascara. Keep reading for a full breakdown of the best 20 mascaras of 2024—from brands like Ilia, Maybelline, L'Oreal, Tower 28, and more—plus ... It's a cute little mascara that I think would be enjoyed by mascara enthusiasts. I would feel very confident in recommending this to my cousin who absolutely adores mascara and is a daily wearer, and equally to my Tita who enjoys brands that you would find in the Department store or Sephora While I enjoyed the M·A·CStack, I must be honest. Mascara Volume Effet Faux Cils Flash Primer. Volume, curl, length booster. One colour available. Flash Primer. Discover. Back to EYE MAKEUP. Discover YSL Beauty's bold and daring selection of mascaras. Amplify your lashes with maximum impact for a …tartelette™ XL tubing mascara. (10) XL volume, length, lash love. vegan. login for 2x points! Add To Bag. $27. Best Seller. lights, camera, lashes™ 4-in-1 mascara.Mascara Volume Effet Faux Cils Flash Primer. Volume, curl, length booster. One colour available. Flash Primer. Discover. Back to EYE MAKEUP. Discover YSL Beauty's bold and daring selection of mascaras. Amplify your lashes with maximum impact for a …Meet your mascara match. The beauty of mascara is that you can play around with different looks. Whether you want to lengthen, curl or add va-va-volume to your lashes, we have a natural mascara that’s perfect for you. For enviably long lashes, you ….XG2nd Single ‘MASCARA’Available NowStreaming / Download 🎧https://xg.lnk.to/MASCARA_DIGITALMusic Video Streaming🎥https://youtu.be/aVatpxBTfZsCD BOX💿https:...Zuzu Luxe Non-Toxic Mascara. This mascara is made from a relatively short list of straightforward ingredients. The only semi-concerning ingredients are the preservatives– tocopherylacetate and potassium sorbate (both have an EWG score of 3)—but they’re less worrisome than many other preservatives. BUY ON amazon.How to apply Farmasi Double Lash Extend Mascara. To apply the Double Lash mascara, you do two simple steps: Step 1: Comb through lashes from root to tip with the main applicator to lengthen. Step 2: Coat lashes with second applicator for volume. Some people prefer using just the lengthening applicator, some prefer using just the volume ...Best for a Natural Look: Bobbi Brown No Smudge Waterproof Mascara at Ulta (See Price) Jump to Review. Best Clump-Free: Clinique High Impact Waterproof Mascara at Sephora ($13) Jump to Review. Best Flake-Free: Lancôme Monsieur Big Mascara at Amazon ($30) Jump to Review.Maybelline The Falsies Surreal Extensions Mascara applied to one eye. Mary Honkus/CNN Underscored. I found that this formula-brush combination made for a va-va-voom effect after one coat, while ...Enhance your eye makeup with YSL Beauty's range of mascaras. Whether you want to add volume, length, or curl to your lashes, you will find the perfect mascara for your desired look. Explore the latest arrivals and best sellers from YSL Beauty Canada and discover the iconic fragrance and skincare products.It currently boasts 4.4 stars on Amazon and has over 4,000 reviews, most of which are positive. “This is my favorite mascara,” writes a happy customer. “Only a few layers and it makes my ...Best Lengthening Mascara: Charlotte Tilbury Pillow Talk Push-Up Lashes, $29; Best Clean Mascara: Ilia Limitless Lash Mascara, $28; Best Drugstore: Maybelline …Feb 13, 2024 · The Best Non-Toxic Brown Mascara: Saie Mascara 101. The Best Brown Mascara Overall. YSL Lash Clash Extreme Volume Mascara. $32 at Sephora. With a deep black, cobalt blue, and deep rich brown, YSL ... The best mascaras on Amazon, Nordstrom, Sephora, including lengthening, waterproof, and volumizing mascaras from Ilia, Covergirl, Benefit, Maybelline, YSL, MAC. Too Faced Damn Girl! 24-Hour Volumizing Mascara. (1,128) $29.00. You have viewed 96 of 376. Shop Mascara at Ulta Beauty. Free Shipping Offers & Free Store Pickup Available Same Day. Join ULTAmate Rewards To Earn Points. The fundamental mascara. An inky, ultra-pigmented black mascara that is clean, cruelty-free, and conditioning. Separates, lifts, and volumizes lashes in one fell swoop. Use a little to keep it natural. Layer to go bold. A curved wand captures inner corner baby lashes and lengthens outer lashes. Formulated for flexibility and softness. The Benefits of Tubing Mascara. Less flaking and smudging: If you experience smudging or flaking with your mascaras, tubing mascara might be what you're looking for. "Regular mascaras contain oils and waxes that can weigh your lashes down with pigment and can easily smudge," says Smith. "Rather than painting your lashes, [a tubing formula ... 3D Black. MAC makeup mascaras define, extend and lift lashes with creamy formulas and tailor-made brushes for remarkable curl, length and volume. Free shipping. Replace your bareMinerals mascara every 3-6 months to maintain product freshness and hygiene. Regular replacement helps prevent the risk of bacterial contamination and ensures optimal performance. bareMinerals' volumizing mascaras turn heads and last all day. Our mascaras are made for sensitive eyes and with clean ingredients.L'Oréal Telescopic Mascara. $10.99 at Ulta. There's a reason that L'Oréal's Telescopic Mascara has been a best-seller over the last decade. This classic formula delivers massive length to give ... Expressionist Pro Mascara - Purple (2022 formulation) EWG VERIFIED. Previous 1 2 3 ... The best mascaras on Amazon, Nordstrom, Sephora, including lengthening, waterproof, and volumizing mascaras from Ilia, Covergirl, Benefit, Maybelline, YSL, MAC.Our best-selling and clean formulated mascaras has taken the world by storm! Takes your lashes beyond your imagination with insane length and volume. Stays on all day with no smudge or flake. Infused with vitamin B5. Vegan. Gluten Free. For every Lash Lift Mascara sold, Sweed is rescuing one sea turtle.Voluminous Panorama Waterproof Mascara. Panorama Waterproof Mascara. 4.0. Write a review. A longwear, volumizing mascara that delivers a thick, fanned-out lash look — making eyes look so much bigger. The formula is clump resistant, flake resistant, smudge resistant and wears beautifully for up to 24 hours. $15.99. Buy online.Best Buildable : Pat McGrath Labs FetishEyes Mascara at Sephora ($34) Jump to Review. Best Strengthening: ILIA Limitless Lash Lengthening Clean Mascara at Sephora ($13) Jump to Review. Best False Lash Alternative: Milk Makeup Kush High Volumizing Mascara at Sephora ($15) Jump to Review.Dr Hauschka is a brand known for its natural formulas, and the same goes for this clear mascara that’s good for your lashes. The only potential downside to this product, according to some reviewers, is that it might flake when it dries. Dr. Hauschka Brow and Lash Gel Translucent retails for S$32 on Dr. Hauschka, or S$29.78 on Amazon.Eyeshadow. Under-Eye Concealer. Eye Primer. False Eyelashes. Eye Sets. Looking for mascara? We’re here to help. Our selection offers unique brushes and formulas, including waterproof mascara, for a variety of lash looks. Shop the best mascara now at Sephora and earn points with every purchase!makeupmascara. mascara. CHANEL mascaras pair the perfect innovative brush with each innovative formula, for looks that range from natural to sophisticated. LE VOLUME mascaras and lash primers rely on state-of-the-art technology to create customized or extreme looks that suit the needs of every woman. 12 products.Rejuva Minerals Mega Lash Mascara, Midnight Black. Highlights: Vegan-friendly formula that has no parabens, soy, gluten, GMOs, or mica. 100% Cruelty-Free: Yes. Rejuva Minerals Mega Lash Mascara is a vegan-friendly formula that is free from parabens, soy, gluten, and GMOs, as well as titanium dioxide and mica.
Like lash extensions in a bottle! Lengthen your fringe to unreal faux levels. This mascara boasts extreme 5mm-long fibres for an extravagant false-lash look. The formula is enriched with a Crystal Elixir Powder that intensifies its carbon-black colour, while an olive oil derivative and natural waxes condition lashes. What’s more, the tapered 5G brush …. Three daughters brewery st. petersburg florida
For mascara made with average-quality ingredients that aren’t as likely to smudge or flake, you’ll usually pay $14 to $25. Premium. For mascara made with high-quality ingredients that aren’t likely to smudge or flake, you’ll usually pay $25 to $40. Tips. Mascara has a shelf life of three to six months. Jun 17, 2022 · Pigmented. Adds length and volume. What We Don't Like. Can smear. Maybelline’s iconic Great Lash Mascara first launched in 1971 and, 50 years later, it’s still one of the most popular mascaras out there. In fact, the brand allegedly sells a tube every five seconds. Buy now. Lash Sensational Sky High Tinted Primer Mascara Makeup. 1 Shade. Buy now. The Falsies Lash Lift Waterproof Look Lengthening Volumising Mascara. 1 Shade. Buy now. Shop Maybelline's best Mascaras and find the right one for you. From curling to lengthening & clear mascara, browse our range to achieve a perfect lash look.Rejuva Minerals Mega Lash Mascara, Midnight Black. Highlights: Vegan-friendly formula that has no parabens, soy, gluten, GMOs, or mica. 100% Cruelty-Free: Yes. Rejuva Minerals Mega Lash Mascara is a vegan-friendly formula that is free from parabens, soy, gluten, and GMOs, as well as titanium dioxide and mica.Chanel Noir Allure Mascara promises to be an all-in-one mascara delivering on volume, length, curl and definition. Here's why it impressed one beauty editor.Volume UP Curl Mascara contains Volume Separate Powder and Volume EX Powder to make lashes thicker and fuller without clumps. POINT 2. Shape-Memory Polymer keeps …Buy now: Benefit Roller Lash Curling Mascara, $48 from Adore Beauty. “This lash-lengthening vegan mascara doubles as an innovative treatment, courtesy of a 4% tri-peptides booster complex that ...makeupmascara. mascara. CHANEL mascaras pair the perfect innovative brush with each innovative formula, for looks that range from natural to sophisticated. LE VOLUME mascaras and lash primers rely on state-of-the-art technology to create customized or extreme looks that suit the needs of every woman. 12 products.Too Faced Travel Size Better Than Sex Volumizing & Lengthening Waterproof Mascara. 3.6 out of 5 stars ; 5272 reviews (5,272) $16.00 . 3 colors. L'Oréal Telescopic Original Washable Mascara. 4.1 out of 5 stars ; 2912 reviews (2,912) $12.99 . Buy 2 …Our best-selling and clean formulated mascaras has taken the world by storm! Takes your lashes beyond your imagination with insane length and volume. Stays on all day with no smudge or flake. Infused with vitamin B5. Vegan. Gluten Free. For every Lash Lift Mascara sold, Sweed is rescuing one sea turtle.Fullest Volumizing Mascara Limitless Lash Mascara After Midnight Clean, skin-centric beauty.™ We challenge the conventions of clean beauty to create something radically new—through safe, potent formulas that protect and revive your skin. 10% off your first order Be the first to ...How to apply Farmasi Double Lash Extend Mascara. To apply the Double Lash mascara, you do two simple steps: Step 1: Comb through lashes from root to tip with the main applicator to lengthen. Step 2: Coat lashes with second applicator for volume. Some people prefer using just the lengthening applicator, some prefer using just the volume ...For Curling. Lancôme Lash Idôle Lash-Lifting & Volumizing Mascara. $26.00 at ulta.com. This curved wand pushes lashes up and out for a cute curled effect, and the lightweight formula feels like ....